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Most Appealing Mobile Ad Features to Mothers
Source: BabyCenter [pdf] Notes: Coupons are by far the most appealing feature in a mobile ad, cited by 72% of expectant women and mothers with children up to 8 years old. While fewer (30%) cite nearby...
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Marketers’ Most Effective Sources of Data
Source: Ascend2 and Research Partners [download page] Notes: The most important objective for data-driven marketing in the year ahead is to increase revenue attribute to marketing (44%), according to a...
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A Cohesive Customer Journey Is Critical. Which Technologies Help?
86% of senior marketers agree that it’s either absolutely critical or very important to create a cohesive customer journey across all touchpoints and channels, according to [download page] a survey of...
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The Importance of Honesty and Authenticity For Brands
There have been several pieces of research released recently that have examined what consumers believe to be the top attributes for brands to display. New studies issued by Mindshare North America and...
View ArticleTop 10 Brand Movers, October 2014
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete...
View ArticleTop 10 at Domestic Film Box Office, Weekend of Nov. 14-16, 2014
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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American Adults’ Use of Communication Devices, by Age Group
Source: Gallup Notes: Asked how frequently they used each of 7 modes of communication “yesterday,” (with the surveys conducted on a Tuesday and Wednesday), adult respondents under the age of 50...
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The Demographics of US High-Speed Internet Users
Source: US Census Bureau [pdf] Notes: Last year, 83.8% of US households reported computer ownership, with 78.5% having a desktop or laptop computer and 63.6% having a handheld computer such as a...
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Amazon Search: How Important Is The Top Result?
Various pieces of research have illustrated the extent to which search rankings affect click-through rates, with a recent study from Marin Software demonstrating that the top result garners at least...
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Are TV Audiences Really on the Decline?
The topics of TV consumption and cord-cutting have been back in the national conversation with the recent rash of announcements regarding stand-alone streaming services from the likes of HBO and CBS....
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Growth in Time Spent With Apps Not Being Driven by Top Apps
Source: Flurry Notes: Americans spent almost 3 hours per day with mobile apps and the mobile web during Q3 2014, reports Flurry, up by 15 minutes a day from Q1. Increasing time spent with mobile apps...
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Pay-TV Market Shrinks in Q3; Broadband Subs Pick Up Steam
Source: Leichtman Research Group (Pay-TV / Broadband) Notes: The largest pay-TV providers – representing about 95% of the market – shed roughly 150,000 subscribers in Q3, up from a loss of about 25,000...
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What Tech Marketers Want From Their Media Partners – And Why
More than 9 in 10 senior technology marketers believe that it’s critical or very important that their media partners deliver on promises (92%) and demonstrate reach into key targets (91%), according to...
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What Motivates Americans to Engage in Digital Activism?
Among Americans who made a donation in the past 12 months, more gave online (27%) than via regular mail (23%), while about 1 in 1 donated via their mobile device, finds Cone Communications in a new...
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The 10 Most Shared Video Ads of 2014
Source: Unruly Notes: World Cup-related video ads trounced Super Bowl ads in sharing activity across Facebook, Twitter and the blogosphere, says Unruly. Ads related to the World Cup accounted for 4 of...
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Weekend Reading, 11/21/14
Revenues grew last year in each of the nation’s 11 service sectors for employer firms, reports the US Census Bureau in new data from the 2013 Service Annual Survey. The information sector saw revenue...
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How Frequently Are Top Brands Tweeting?
Source: Simply Measured [download page] Notes: 98 of the Interbrand 100 companies have a Twitter account, and 94 tweet at least once a day, per Simply Measured. Roughly half tweeted 1-5 times per day...
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Viewable Video Ad Completion Rate in Q3? Just 20%
Source: Integral Ad Science Notes: While more than three-quarters of video ads were played to completion in Q3, just 1 in 5 overall were actually in view to the users, reports Integral Ad Science in...
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Original Programming Grows in Popularity With Netflix Users
Source: Centris Marketing Science Notes: Some 72% of Netflix subscribers claim to have watched Netflix originals as of Q3, up from 61% in Q2 and 57% in Q1, per Centris Marketing Science. While...
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